Market Intelligence and Analytics

Market Intelligence and Analytics

SCIENTIFIC APPROCH

Take strategic decisions objectively based on facts and empirical evidence

MARKET INSIGHT

Learn how your clients/customers feel about your brand, products and services to identify the strengths and weaknesses that might give you the competitive edge

GET IT RIGHT

Test your product and market feasibility before you start an expensive marketing campaign

RISK MINIMIZATION

Avoid the risk of launching wrong products in the wrong market at the wrong time.

WHY CHOOSE US

  • Compliance requirements Our panels fulfil the compliance requirements and meet the standards of ESOMAR, CASRO and EU Safe Harbor for online research. Compliance requirements Our panels fulfil the compliance requirements and meet the standards of ESOMAR, CASRO and EU Safe Harbor for online research.
  • DEEP PROFILING AND ACCURATE TARGETING ARE AVAILABLE
  • WE CONSTANTLY ACHIEVE VERY HIGH RESPONSE RATES
  • WE PROVIDE REAL-TIME FIELDWORK REPORTING TO OUR CLIENTS THROUGH ONLINE PORTALS
  • WE IMPLEMENT ADVANCED QUALITY CONTROL PROCEDURES AND DO NOT ALLOW FRAUDULENT PANELLISTS TO TAKE PART IN RESEARCH

OUR SERVICES INCLUDES

  • 24×7 Survey programming by all leading programming tools (Confirmit, Decipher, Dimension)
  • Questionnaire translation and localization
  • Data processing, coding and cross-tabulation
  • CAWI, CATI and Phone-to-Web data collection
  • Recruiting your proprietary panels

RESEARCH METHODS

  • International Business Innovation conducts all marketing research using the clients’ preferred methods.
  • Quantitative Market Research
  • Online telephonic surveys
  • Telephone interviews
  • Computer aided telephonic interviews ( CATI )
  • Mail surveys
  • Face to Face interviews
  • Mall Intercepts
  • Computer aided personal interviews
  • Diary Studies
  • Qualitative Market Research
  • Focus Group Discussions (Onsite)
  • Triads/Dyads
  • Extended Creativity Groups
  • In-Depth interviews (Onsite)
  • Online Depth Interviews
  • Ethnographic Approaches
  • Online Focus Group Discussions
  • Website usability testing
UK
UAE
MOROCCO
ARGENTINA
SA
USA
BANGLADESH
INDIA
MEXICO
BRAZIL
SWEDEN
EGYPT
SINGAPORE
THAILAND
LEBANON
CHINA
PHILLIPPINE
SA
VIETNAM
COLOMBIA
Srilanka,
Qatar,
Kenya,
Malaysia and more.

Contact us for more information.